Website Analytics 100% open

Virginia Beach, VA

What data is expected?

Structured data about web traffic to the city government website. Web analytics are one of the most useful datasets for understanding direct interaction between local governments and residents. Data collected using programs such as Google Analytics, KISSMetrics, or other similar programs can allow cities to make better decisions about web-development priorities based on constituent needs. In the hands of civic technologists, web analytics can also be used to advocate for better accessibility for all residents and to demonstrate challenges that both the city and the civic-hacking community should address. As an example, Code for America created a real-time analytics viewer (in alpha) based on GDS’s analytics dashboard. While it requires access to real-time data, which many cities do not yet release, it provides powerful information about actual usage for city staff who publish on the web. Ideally, information published would include data such as site visits, page views, unique visitors, average site visit duration / average time on page, bounce rate, and search terms. (More info)

  • Visits — ideally with information on devices and browsers used to access the site
  • Page views — including number of views for top pages
  • Top searches

How open is the data?

All answers

Question Answer Comment
Openly licensed Yes
Available in bulk Yes
Up-to-date Yes
Available free online Yes
Available free of charge Yes
In an open format CSV, JSON
findable 4
findable_steps Google Search
licence_url http://analytics.vbgov.com
Collected by government Yes
usability 3
collector_name City of Virginia Beach Information Technology Department
characteristics Visits — ideally with information on devices and browsers used to access the site, Page views — including number of views for top pages, Top searches
location http://analytics.vbgov.com -

Meta data

Data locationhttp://analytics.vbgov.com
Data licence   http://analytics.vbgov.com
Data format   CSV, JSON
Reviewer   Jonathan Hobbs
Submitters   Jonathan Hobbs
Last modified   Fri Feb 09 2018 15:34:50 GMT+0000 (UTC)