Website Analytics 100% open

Washington, DC

What data is expected?

Structured data about web traffic to the city government website. Web analytics are one of the most useful datasets for understanding direct interaction between local governments and residents. Data collected using programs such as Google Analytics, KISSMetrics, or other similar programs can allow cities to make better decisions about web-development priorities based on constituent needs. In the hands of civic technologists, web analytics can also be used to advocate for better accessibility for all residents and to demonstrate challenges that both the city and the civic-hacking community should address. As an example, Code for America created a real-time analytics viewer (in alpha) based on GDS’s analytics dashboard. While it requires access to real-time data, which many cities do not yet release, it provides powerful information about actual usage for city staff who publish on the web. Ideally, information published would include data such as site visits, page views, unique visitors, average site visit duration / average time on page, bounce rate, and search terms. (More info)

  • Visits — ideally with information on devices and browsers used to access the site
  • Page views — including number of views for top pages
  • Top searches

How open is the data?

All answers

Question Answer Comment
Openly licensed Yes
Available in bulk Yes
Up-to-date Yes Data is from 2008 to 2017 with quarterly updates for current years.
Available free online Yes Freely available however option to create an ArcGIS Online account in order to build web maps using ArcGIS Online.
Available free of charge Yes Freely available however option to create an ArcGIS Online account in order to build web maps using ArcGIS Online.
In an open format CSV, GeoJSON, JSON, KML, SHP
findable 4
findable_steps Search keyword website analytics in http://opendata.dc.gov
licence_url https://creativecommons.org/licenses/by/4.0/
Collected by government Yes Shared by the DC Office of the Chief Technology Officer who administers http://opendata.dc.gov
usability 3
collector_name Government of the District of Columbia Shared by the DC Office of the Chief Technology Officer who administers http://opendata.dc.gov.
characteristics Visits — ideally with information on devices and browsers used to access the site, Page views — including number of views for top pages
location http://opendata.dc.gov/datasets/website-analytics-yearl - Website Analytics Yearly Page Landings, http://opendata.dc.gov/datasets/website-analytics-daily - Website Analytics Daily Page Views, http://opendata.dc.gov/datasets/website-analytics-yearl - Website Analytics Yearly Content Drilldown, http://opendata.dc.gov/datasets/website-analytics-daily - Website Analytics Daily Landing Pages, http://opendata.dc.gov/datasets/website-analytics-yearl - Website Analytics Yearly Page Views District of Columbia Open Data DC

Meta data

Data location   http://opendata.dc.gov/datasets/website-analytics-yearl - Website Analytics Yearly Page Landings
   http://opendata.dc.gov/datasets/website-analytics-daily - Website Analytics Daily Page Views
   http://opendata.dc.gov/datasets/website-analytics-yearl - Website Analytics Yearly Content Drilldown
   http://opendata.dc.gov/datasets/website-analytics-daily - Website Analytics Daily Landing Pages
   http://opendata.dc.gov/datasets/website-analytics-yearl - Website Analytics Yearly Page Views
Data licence   https://creativecommons.org/licenses/by/4.0/
Data format   CSV, GeoJSON, JSON, KML, SHP
Reviewer   Alexandre Santos
Submitters   Alexandre Santos
Last modified   Tue Feb 27 2018 18:08:36 GMT+0000 (UTC)