Structured data about web traffic to the city government website. Web analytics are one of the most useful datasets for understanding direct interaction between local governments and residents. Data collected using programs such as Google Analytics, KISSMetrics, or other similar programs can allow cities to make better decisions about web-development priorities based on constituent needs. In the hands of civic technologists, web analytics can also be used to advocate for better accessibility for all residents and to demonstrate challenges that both the city and the civic-hacking community should address. As an example, Code for America created a real-time analytics viewer (in alpha) based on GDS’s analytics dashboard. While it requires access to real-time data, which many cities do not yet release, it provides powerful information about actual usage for city staff who publish on the web. Ideally, information published would include data such as site visits, page views, unique visitors, average site visit duration / average time on page, bounce rate, and search terms. (More info)
Question | Answer | Comment |
---|---|---|
Openly licensed | Yes | |
Available in bulk | Yes | |
Up-to-date | Yes | Dataset is updated on a monthly basis. Data is up to date |
Available free online | Yes | |
Available free of charge | Yes | |
In an open format | CSV, JSON, RDF, TSV, XLS, XML | RSS, API, and Odata is also available |
findable | 4 | |
findable_steps | Begin at https://opendata.lasvegasnevada.gov/, click on the raw data tile (top left tile), in the search bar search for “analytics”, results will display the dataset, click on the dataset for information, click on view data to see the complete dataset. | |
licence_url | https://opendata.lasvegasnevada.gov/dataset/Open-Data-P | If URL is blank refer to https://opendata.lasvegasnevada.gov/dataset/Open-Data-Policy/fzgv-7d28 See Section 3 Web Portal for Public Domain statement |
Collected by government | Yes | |
usability | 3 | |
collector_name | City of Las Vegas | |
characteristics | Visits — ideally with information on devices and browsers used to access the site, Page views — including number of views for top pages | |
location | https://opendata.lasvegasnevada.gov/General-Information - LasVegasNevada.gov Website analytics |