Website Analytics 0% open

Prince George's County, MD

What data is expected?

Structured data about web traffic to the city government website. Web analytics are one of the most useful datasets for understanding direct interaction between local governments and residents. Data collected using programs such as Google Analytics, KISSMetrics, or other similar programs can allow cities to make better decisions about web-development priorities based on constituent needs. In the hands of civic technologists, web analytics can also be used to advocate for better accessibility for all residents and to demonstrate challenges that both the city and the civic-hacking community should address. As an example, Code for America created a real-time analytics viewer (in alpha) based on GDS’s analytics dashboard. While it requires access to real-time data, which many cities do not yet release, it provides powerful information about actual usage for city staff who publish on the web. Ideally, information published would include data such as site visits, page views, unique visitors, average site visit duration / average time on page, bounce rate, and search terms. (More info)

  • Visits — ideally with information on devices and browsers used to access the site
  • Page views — including number of views for top pages
  • Top searches

How open is the data?

All answers

Question Answer Comment
Available free online No
In an open format
Collected by government Yes Multiple trackers load when viewing the website. Two specific analytic trackers:
collector_name Office of Information Technology - Civicplus - siteimproveanalytics Most likely accessed and overseen by the Office of Information Technology or subgroup via the services of Civicplus and by SiteImprove Ltd possibly other internal logging for analytics as well.
online_otherwise No
No indication of a formal process for analytics access. Probably need a FOIA request for access.

Meta data

Data location   Unknown
Data licence   Unknown
Data format   Unknown
Reviewer   Jonathan Brier
Submitters   Jonathan Brier
Last modified   Sun Mar 04 2018 23:47:00 GMT+0000 (UTC)